Ecommerce unit economics

Revenue is loud.
Margin tells the truth.

Enter one typical order. See contribution profit, break-even acquisition cost, and the ad return you actually need after fees, fulfillment, and returns.

Order inputs

Average order value $ Product cost $ Outbound shipping $ Pick and pack $ Ad cost per order $ Other cost per order $ Payment fee % Fixed payment fee $ Return rate % Cost of a return $

Built from a real complaint

Store dashboards report sales. Operators still rebuild profit by hand.

Merchants describe jumping between Shopify, ad dashboards, shipping reports, and spreadsheets to learn whether an order made money. Margin Mirror puts the variable costs in one calculation and makes the assumptions visible.

Read the public discussion

Revenue is loud.Margin tells the truth.

Order inputs

Store dashboards report sales. Operators still rebuild profit by hand.

Revenue is loud.
Margin tells the truth.