Alen Christen Field Notes https://alencristen.com/blog/ Practical notes about product engineering, ecommerce conversion, advertising landing pages, booking websites, and measurable SEO. en-us Wed, 22 Jul 2026 15:00:00 GMT How we built Lurkx under real constraints https://alencristen.com/blog/how-we-built-lurkx/ https://alencristen.com/blog/how-we-built-lurkx/ Wed, 22 Jul 2026 15:00:00 GMT Product engineering How Lurkx grew from a small recon service into an exposure-intelligence workspace while handling sensitive data, unreliable sources, SSRF risk, privacy, and single-VPS operations. Fix the page before buying more traffic https://alencristen.com/blog/fix-the-page-before-buying-more-traffic/ https://alencristen.com/blog/fix-the-page-before-buying-more-traffic/ Wed, 22 Jul 2026 13:00:00 GMT Ecommerce A practical ecommerce product-page audit for finding conversion leaks before spending more on advertising traffic. A booking site should remove uncertainty before it asks for a time https://alencristen.com/blog/booking-sites-should-remove-uncertainty/ https://alencristen.com/blog/booking-sites-should-remove-uncertainty/ Wed, 22 Jul 2026 13:10:00 GMT Booking UX A practical booking website checklist for local and appointment businesses. SEO forecasts without fake certainty https://alencristen.com/blog/seo-forecasts-without-fake-certainty/ https://alencristen.com/blog/seo-forecasts-without-fake-certainty/ Wed, 22 Jul 2026 13:20:00 GMT SEO A visible-assumption model for estimating search traffic and business value without guaranteeing rankings. The ad and the landing page must finish the same sentence https://alencristen.com/blog/ad-to-page-message-match/ https://alencristen.com/blog/ad-to-page-message-match/ Wed, 22 Jul 2026 13:30:00 GMT Advertising A practical message-match worksheet for aligning an advertisement with its landing page.